What is Let's Grow Wine

A global initiative by Beverage Trade Network with some of the leading wine associations heads and wine region advocates around the world on how we can grow wine consumption. The platform will brainstorm ideas that trade can apply in growing the wine category globally.

Top Points of discussion

Wine and Consumer: How we can we communicate with fresh ideas with the end consumer
Wine and Culture: How we can use current culture to grow wine consumption
Wine and Trade: How trade can push wine in new way
Wine and big companies: How leading companies around the world can help
Wine and transparency: How can we story tell the sustainability and transparency
Wine and health: Discuss health benefits of Wine and responsible drinking

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